Working theses, hard-earned observations, and the occasional unpopular opinion on AI, demand generation, and operations for law firms — written by Bob and Jim.
Gartner says 40% of agentic AI initiatives will fail by 2027. In law firms, the failure mode is even more specific — and predictable. Four causes, every time.
A third of qualified legal leads vanish within a day of inquiring. Not because they didn't need a lawyer — because your lawyer didn't get back fast enough. Here's what fixes it.
The page-one playbook that built every legal marketing agency for 25 years just stopped working. Three things every firm needs to do in the next 90 days.
We publish when we have something worth saying — short, specific, and grounded in firms we've actually worked with. No drip sequences, no AI-generated filler, no "10 tips for law firm marketing."